What Is Digital Marketing? Definition And Examples
However, some important pieces of the marketing puzzle have not changed since the days when companies primarily advertised in print, radio and TV. All marketers need strong communication skills and a strong basis in marketing principles. Technology changes quickly; the hot social media app of today may be all but abandoned by next year, but many of the foundational principles of marketing remain the same. We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of home service digital marketing services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like SEO, PPC, Local Services ads, email, and social media are a must. OTT (over-the-top) advertising is proven to provide a positive brand lift across home service businesses' digital marketing campaigns. Measurably improve leads and brand awareness by leveraging OTT advertising to complement SEO, PPC ads, and your entire di...